RESUME

Anchor 1

Info

I am a copywriter with over 8 years of experience in creating strategic content for digital brands and publishing projects. I focus on message, tone, structure and customer impact, helping companies transform their needs into words that convert.

In
Brief

Led the launch of MPB.com’s Italian platform, generating 6,000+ organic views in 5 months (+1,400%) through 71 SEO-oriented articles and end-to-end platform localisation. Experienced in strategic copywriting, SEO, and social media management for international brands and non-profits, I have overseen full rebrands, fundraising campaigns, and technical content on AI, quantum computing, and environmental sustainability. In 2017, I won the UNHCR call for the “Become their hero” fundraising campaign, upgrading middle donors to high value through targeted storytelling.

Skills

CMS & E-commerce:

Contentful, Magento, WordPress

Localisation & Cloud:

Transifex

Email Marketing & CRM:

Mailchimp

Graphics & Design:

Adobe InDesign, Adobe Photoshop, Canva, Canva Pro

Project Management:

Monday

Artificial Intelligence:

AI Pro Tools (editing prompt)

Advertising & SEO:

Google Ads

Awards

Winner of UNHCR call - Campaign “Become their hero”

UNHCR (United Nations High Commissioner for Refugees)

Languages

ENGLISH - ADVANCED