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Roberta de Marco
Copywriter & Content
LATEST PROJECTS*
*for legal reasons of intellectual property my latest works are shown only by requesting them on the form page
Project | 01
Project | UNHCR
This copy proposal wins the UNHCR 2017-18 middle donors and high value campaign.
​Questa mia proposta di copy è stata scelta come vincitrice da UNHCR per la campagna donatori middle e high value 2017-18.
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Project | 02
Project | MPB.COM italian launch
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In 2024 led the launch and development of the Italian Content Hub for the mpb.com platform, overseeing editorial strategy, SEO optimisation and multi-channel content creation.
The results achieved were very significant: in just 5 months, traffic to the Italian portal grew by over 1400%, from 407 views to more than 6,300, with an absolute increase of almost 6,000 views. I personally wrote and edited 71 unique articles that generated organic traffic and strengthened the platform's presence in the Italian market.
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Project | 03
Project | MIPA x Studiogusto
In 2021 was responsible for configuring the entire storytelling for the launch of the mipadesign.it domain for the prestigious design brand Mipa, global producers of a high-quality material for coverings, marble chips. I oversaw the corporate copy, from the first word to the last, also taking care of the English version, press releases and newsletters.
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