PROJECTS | Copyroby

LATEST PROJECTS

Project | 01

MPB request

Content for their world-leading global platform for buying and selling used photographic equipment that highlights their mission of inclusivity and sustainability, customer focused.

What I did

For the launch of a global e-commerce site, creating an enjoyable shopping experience is essential. To achieve this, I focused on clear, inclusive, and concise copy (UX and newsletters included) that guides customers through their journey while highlighting the brand’s strengths: guaranteed, certified used products that are 'better than new.' I also refined the brand story for the blog, focusing on their core values, sustainability projects, and future mission.

MPB.com — Italian Platform Launch & Localisation

Context

MPB is an international e-commerce platform for used photography equipment. I led the launch of the Italian market, working on full platform localisation.

My role
– UX writing and localisation
– Product pages and landing pages
– SEO content strategy
– Editorial and newsletter content

Impact
– 6,000+ organic views in 5 months
– +1,400% organic growth
– 71 SEO-optimised articles published

_I am the author of a successful interview for the blog with the famous celebrity photographer Giulia Parmigiani.

Focus
Clear, user-focused language for a complex product catalogue, balancing brand tone, conversion and SEO needs.

Examples are based on publicly available material. Some content has been adapted to respect confidentiality.

Project | 02

MIPA request

To promote the heritage of a leading brand specialized in high-end materials for historic landmarks, fashion magazines, and top-tier architectural projects.

What I did

I developed a 'material storytelling' approach, designed to spark the imagination of every customer and make the 'MIPA dream' feel attainable. The challenge was to sell a lifestyle experience rather than a luxury product. By leveraging the payoff 'Total surface,' I communicated that while the material is premium and prestigious, it is also versatile and inclusive—perfect for any project and any need.

Examples are based on publicly available material. Some content has been adapted to respect confidentiality.

Rebranding & Brand Voice

MIPA — Brand Voice & Corporate Rebranding

Context

Global leader in artisanal marble grit production, undergoing a full brand renewal.

My role
– Brand voice definition
– Corporate copywriting
– Website content
– Press releases and international press kits

Output
– Brand narrative
– Mission & positioning
– Multichannel content (web, social, newsletters)

Focus
Translating a highly technical industrial identity into clear, consistent and international brand language.

Project | 03

SIDI request

To manage the corporate blog's editorial line, translating global scientific official press releases into simple, inclusive, and engaging content. For the spin-off blog, The Greenest, the goal was to provide high-quality localization for topics such as the environment, climate change, and reforestation.

What I did

I conducted in-depth research into scientific literature and key figures—including doctors, renowned scientists, astronauts, and space agencies—to ensure accuracy. I then simplified these complex topics through a SEO lens, using structured paragraphs and lists to guide readers step-by-step. This transformed technical, jargon-heavy material into a clear, engaging narrative that is both easy to read and highly indexable. Once again, my copy focused on making the client's language accessible to everyone.

Examples are based on publicly available material. Some content has been adapted to respect confidentiality.

Editorial, Complex Topics & Sustainability

SIDI o The Greenest

Context

Swiss research institute focused on disruptive technologies and the related website on sustainability "The Greenest"

My role
– SEO-oriented editorial content
– Content structure and storytelling
– Social content strategy

– Editing articles on environmental topics for a fundraising and crowdfunding project for reforestation

Focus
Making complex topics accessible to mixed audiences without simplifying the message or losing credibility.